Step 4 - A2P Brand Registration

This lesson provides a step-by-step guide to setting up A2P 10DLC registration for sending messages to your audience. The process includes updating your business profile, adjusting account settings, initiating the registration process, describing your campaign use case, registering a business-friendly name, and awaiting approval. It also mentions the importance of Shaken/Stir Trusted Calling for voice calls and purchasing a phone number associated with your registered brand. Following these steps ensures compliant and trustworthy SMS communication with your audience.

Feature Key Points:

  • Update your business profile with essential information.

  • Ensure that your customers have opted in to receive texts or calls from your business.

  • Initiate the A2P 10DLC registration process in the Trust Center.

  • Describe your campaign use case in detail to ensure compliance.

  • Register a business-friendly name and await approval for your registration.

Feature Benefits:

  • Improved message delivery rates and reduced chances of messages being flagged as spam.

  • Establishes a reliable communication channel with your customers.

  • Ensures compliance with regulations governing A2P messaging.

  • Builds trust with your audience through compliant and trustworthy SMS communication.

  • Protects your business by validating the identity of callers and preventing impersonation by spammers and scammers.

Last Updated Jan 2024